пятница, 11 марта 2011 г.

Argentina Electronic Security Equipment

The electronic security sector market in Argentina grew by more than 10 percent in 2010, with a value
of approximately $1.3 billion, making it a relatively large and growing sector for U.S. firms. Argentina
is a fast-growing market for electronic security-related products, equipment, and services and is
heavily reliant on imported products.

Local trade contacts further estimate an annual growth rate of 12 percent in 2011. This expansion has
occurred in all sub-sectors of products and services of security, especially on CCTV over IP access
control and law enforcement equipment that together totaled more than 60 percent of Argentine
security imports.
There are currently 1,400 companies in the Argentine electronic security industry, including importers,
manufacturers and software developers that together employ over 9,500 people, 60 percent of whom
are engineers and technical personnel.
U.S. manufacturers compete successfully in Argentina, holding an approximate 40 percent share of the
import market for security equipment. Nevertheless, Brazil, China, and Southeast Asian countries are
entering the market aggressively, offering similar products at lower prices.
Seventy percent of the current electronic security market is comprised of imports while 30 percent is
manufactured locally. Furthermore in 2010, Argentine companies exported $250 million in security
equipment to regional markets that contained both imported and Argentine content.

Total Market Size = (Total Local Production + Total Imports) – (Total Exports)
Data Sources: The above statistics are official statistics based on Argentine Customs data while Total
Market Size and Local Production are estimates based on industry sources.
Sub-Sector Best Prospects
Hi-tech imports play a significant role in the overall security market, as domestic manufacturing
consists primarily of basic security equipment and safety supplies. Therefore, the hi-tech security
equipment market presents more opportunities for U.S. companies with major opportunities in niche
areas such as CCTV, access control equipment on IP networks and safety and security design consulting
services for large buildings and other real estate developments. Best sales prospects for U.S.
electronic security firms include:
• Access Control: biometrics on IP networks
• Intelligent Surveillance Systems; smart cameras and intelligent software for
identification of pedestrians; CCTV on IP networks-industry specific security systems;
equipment parts and software for automotive, banking, airports, ports, warehouses,
mines, highways, utilities, hospitals, and construction sites
• High-tech security equipment for Police and other law enforcement agencies.
• Safety and security design consulting services.
Opportunities
Market growth in recent years reflects the rising crime rate in Argentina. Violence, including street
crime, bank robberies, and private property theft has been on the rise. While Argentina’s crime rate is
lower than in the U.S., Brazil, Mexico, or Venezuela, crime is an issue which has been emphasized in
the press. The widespread perception of growing insecurity, along with the increasing priority of
improving workplace security, has contributed to the growth of the electronic security sector in
Argentina, which grew at least 10 percent in 2010.
The need for more security is also a growing concern in the gated communities surrounding Buenos
Aires city, due to an increased level of robberies over the past few years. According to CAESI
(Argentine Association of Security and Investigation Companies) in the first 6 months of 2010 there was
a 150 percent increase in thefts in gated communities within the Province of Buenos Aires. In
Argentina, there are over 700 closed suburban neighborhoods, with over 500,000 residents who are
increasingly beginning to purchase security products. They also perceived ineffectiveness of police
forces to stop petty theft and crimes against property has led to an explosive growth of private security
firms and the purchase of sophisticated state of the art CCTV and access control equipment.
In the past years, there has also been a growing trend to import parts for fire and safety equipment.
Also there has been an increase of local assembly of alarms, detectors, and electronic fire systems to
offer significantly lower prices and to take advantage of the “Buy Argentina” law and tax benefits.
High-tech imports will continue to play a significant role in the overall security market, since domestic
manufacturers tend to satisfy the demand for less sophisticated equipment.
 Source: http://www.buyusainfo.net 

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