Huge Israeli Companies Liable to Awaken Political Boycott throughout World

Since its establishment, Israel has been under attack regarding the legitimacy of its very existence. This attack has tremendous economic implications. In the past they were due primarily to Arab countries that created the infamous Arab boycott, which cost Israel, according to various estimates and during its first 50 years (and even prior to establishment of the state), a loss of product of between US$ 50-75 billion. The negative impact of the boycott was expressed by more than the inability of Israel to export to Arab and Muslim countries, but included also the fear of multinational companies from trading with Israel, investing in Israel and developing in Israel centres and representatives (this phenomenon was particularly prominent amongst Japanese companies, McDonald’s did not agree to open branches in Israel and others). This direct and indirect boycott was further expressed in difficulties of Israeli companies to develop international contacts, to make trading partners, import more cheaply, export to certain markets and attain real investments in the Israeli market, amongst others.
International companies, apart from a very few exceptions, no longer desist from trading and investing in Israel. As a result, today in Israel we do not fear and do not devote sufficient attention and awareness as Israelis to this strategic problem.
International consumers’ boycott as a strategic danger hovering over Israeli companies 
Clear examples, which are not widely discussed, are the consumers’ boycott existing today against Israeli security companies. There exist Muslim countries very far from us and not in the heart of the conflict, countries such as Indonesia and Malaysia, to which Israeli security companies would be happy to sell if only they could. If the problem ended with Muslim countries, so be it. However, the phenomenon is substantially wider and exists amongst countries belonging to the “non-aligned bloc,” many of which do not purchase weapons from Israel. Harsher examples can be found amongst countries which maintain full relations with Israel, import its products but regardless, often tend not to buy Israeli security products. This problem is of course known to the security industry and the strategic danger hovering over them is much larger than that threatening security companies in other countries, which benefit from larger target audiences for their products...

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